Introduction:
Xielide ADS refers to the EPG advertising system developed by our company. It is an important application in the digital interactive TV. Like CAS, EPG and SMS system, it is a basic service which is regarded as the symbol of digital TV.
EPG advertising system adopts digital television data
broadcasting technology to push advertising information such as text, graphics
and video to the digital TV receiving terminal (STB), and carried out
advertising services in the digital TV terminal. The system is able to help
terrestrial, cable, satellite operators for booting advertising, volume
advertising, EPG advertising, text advertising and support user management,
program management, ad element management, and ad scheduling management
functions. Dexin ADS has greatly helped to offer value-added services for the
head-end operators.
Key
Features:
- Comply with DVB Standard
- User Friendly Interface
- Visual Programming
- User & Program Management
- Flexible Ad Release Control
- Multi Ad Forms Supported
- Easy Integration
- Language Localization
- Cost Effective
System
Structure:
Overall
Solution:
Specifications:
Main Function
Overview:
User
Management
As a basic function of advertising system, user
management is for setting the user ID and login password to protect your ad
information.
Program
Management
User can import or add programs in this section and
form a program table. Operators can edit information for each program as needed,
like modify the program name or network ID etc.
Booting Ad
Management
Booting Ad refers to the startup image showing on the
TV screen when the STB is turned on. The image can be a JPEG, GIF, flash or
video. The duration is better to be around 5 seconds. Different startup images
can not only bring fat profit to operators as this step often receives a 100%
audience rating, but also make it more entertaining when the audience get their
first sight of TV screen.
Menu Ad
Management
As a navigation page, menu is where audience enter
frequently. Menu Ad is the graphics synchronously displaying with Menu page. It
can be a very eye-catching picture or video and it displays for a relative long
time to ensure a good effect of advertising.
EPG Ad
Management
Audience always change channels whenever they want to
watch another program or dislike one program. It then comes an opportunity to
display an Ad (a picture or a small video) next to the program information bar
at the bottom of the screen. The ad duration will be as long as program info bar
presents itself. Operators also can set different ads between different channel
interval.
Volume Ad
Management
Adjusting the volume is a common activity when
audience watch TV. The Ad pops out next to the volume bar at the bottom of the
screen. This ad conforms to the viewing habits of audience to boost the ad
contact efficiency.
Unfixed Ad
Management
This ad form is very flexible since it can be
released in any channel, and placed at any place of the screen. It can be a
picture or a video.
Unauthorize
Ad Management
Unauthorize Ad
refers to the picture or video showing on the screen when the audience browse
channels and come across an unauthorized channel.
Text Ad
Management
This ad is fixed to be text. It is a one-line passage
scrolling at the top or bottom of the TV screen. It also can be published to the
designated channel.
Ad Element
Management
Ad element is a
material library to offer ad content to booting ad, menu ad, volume ad and etc.
Users can build an ad base to make it more convenient to insert an ad.
Ad
Schedule
In this section, operators can have an overview of
the settled EPG, volume and text ads and their publish channel, time duration.
They also can be edited in this section, like adjusting the time duration and
add new ads.
Real Case
View:
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